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    Privacy Policy

    howsthatpossible respects your concerns about privacy. This Privacy Policy describes the types of personal information we collect, how we use (and donโ€™t use!) the information and with whom we share it. We also describe, among other things, the measures we take to protect the security of the information and how you can contact us about our privacy practices. We recognize that we must maintain and use your personal information responsibly.

    When we say โ€œweโ€, โ€œourโ€ or โ€œusโ€, we mean collectively:

    the main howsthatpossible site (www.howsthatpossible.com) and the email publications prepared and delivered by us to our members; And, when we refer to โ€œpersonal informationโ€, we mean information by which you or the device you are using to connect to the Internet can be identified.

    Information We Collect

    We may obtain personal information about you from various sources, including this website, mobile applications, when you call or email us or communicate with us through social media, or when you participate in events or other promotions. We also may obtain information about you from our business partners and other third parties. Any personal information you provide to us is maintained on secure servers and our internal systems.

    Our primary goal in collecting personal information is to provide you, the user, with a customized experience on our sites. This includes personalization services, interactive communications, online shopping and many other types of services, all of which are completely free to you.

    The types of personal information we may obtain include:

    • Your contact information (such as name, Twitter handle, postal and email address, or phone number);
      Username and password for the account you may establish on our sites;
    • Payment details (including payment card number, security code, expiration date, cardholder name and billing address);
    • Shipping information (including the shipping address and phone number);
    • Demographic information (such as age, date of birth and gender);
    • Any content (e.g., comments, photographs, information and other materials) that you post directly on our sites (please bear in mind any personal information you submit can be read, collected or used by others; accordingly, please exercise caution when deciding to disclose any personal information in public activities or submissions);
    • Information you provide by interacting with us through social media, including photographs;
    • Location information, such as the real-time geographic location of the device on which you install our mobile applications (note: when you use one of our applications on your mobile device you may be able to choose not to share your geo-location details with us by adjusting the deviceโ€™s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer);
    • Reading, browsing and shopping behavior and preferences, and a record of the purchases you make on our websites;
    • Your search queries conducted on our sites; and
    • Other details that you may submit to us or that may be included in the information provided to us by third parties.

    In addition, we may use โ€œcookies,โ€ โ€œdevice identifiersโ€ or similar types of technology (e.g., pixels tags, web beacons, clear GIFs, and local storage) to collect information about your use of our sites. We may use this information to help us enhance the efficiency and usefulness of our sites, to customize your visit to our sites, and for other purposes to make your visit more convenient or to enable us to enhance our services. For your information, โ€œcookiesโ€ are files that are stored on your computerโ€™s hard drive by a website, and โ€œdevice identifiersโ€ are files that are stored on your mobile device that identify your device. In addition, we may use third parties to provide products and services to you through our sites. These third parties may employ cookies, device identifiers, or similar technologies. Note: most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of our sitesโ€™ features. In addition, disabling cookies may cancel opt-outs that rely on cookies, such as targeted advertising opt-outs. Finally, your mobile device may provide you with information and choices on what data is shared with us.

    When you visit our sites, we may automatically collect certain non-identifying information about you, such as the computer operating system or mobile device that you use to access our sites, your Internet Protocol address, your browser type and settings, your bandwidth speed and information about the software programs that are installed on your computer, the date and time that you access our sites, the web pages you were visiting immediately before and after you came to our sites, the domain name of the website from which you linked to our sites, search terms that visitors use to reach our sites, information on actions taken on our sites (such as page views and site navigation patterns) and links and advertisements that you click on within our sites and other technical information that assists us in improving our services.

    We also may use third-party website analytics tools that collect information about visitor traffic on our sites and mobile applications. Without limiting the generality of the foregoing, we use Google Analytics, a web analytics service provided by Google, Inc. (โ€œGoogleโ€), and the Google Analytics tracking code implemented by us supports Display Advertising and its features (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting). We will not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from such Display Advertising features unless you have first been provided with abundant notice of and given us your prior affirmative (i.e. opt-in) consent to, that merger. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past visits to our sites. For example, we may use such analytics to (i) display content specific advertisements to visitors that have previously visited our sites when those visitors go to other websites (e.g., Google may show ads relating to our sites to those visitors across the Internet) and (ii) help us determine how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our sites. You can opt out of Google Analytics for Display Advertising and customize Google Display ads using the Google Ads Preferences Manager.

    • Visitors can opt-out of the Google Analytics Advertising Features, including through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAIโ€™s consumer opt-out) or to Google Analyticsโ€™ currently available opt-outs for the web.

    How We DO NOT Use the Information We Collect

    Apart from the extraordinary circumstance of a sale of our entire company in a merger or similar type of transaction, howsthatpossible will never rent or sell Your PERSONAL INFORMATION. We appreciate your enthusiasm for our products and services, and we promise not to abuse that trust. We make this promise because we understand just how much you value your privacy.

    How We DO Use the Information We Collect

    We use the personal information you provide to us in several ways. Some examples follow:

    • Register you for membership at our websites, and manage and maintain your account on the sites;
      Provide products or services you request;
    • Process, validate, confirm, verify, deliver and track your purchases (including by processing payment card transactions, arranging shipping and handling returns and refunds, and contacting you about your orders, including by telephone);
    • Maintain a record of the purchases you make and the areas you browse on our sites;
    • Respond to your questions and comments and provide customer support;
    • Communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you;
    • Enable you to communicate with us through our blogs, social networks and other interactive media;
    • Manage your participation in our events, sweepstakes and other promotions;
    • Tailor our products and services to suit your personal interests and the manner in which visitors use our sites, applications and social media assets;
    • Operate, evaluate and improve our business and the products and services we offer;
    • Analyze and enhance our marketing communications and strategies (including by identifying when emails sent to you have been received and read);
    • Analyze trends and statistics regarding visitorsโ€™ use of our sites, mobile applications and social media assets, and the purchases visitors make on our sites;
    • Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure,
    • including by identifying potential hackers and other unauthorized users;
    • Provide, improve, test, and monitor our sites;
    • Diagnose or fix technology problems;
    • Manage our business;
    • Enforce our sitesโ€™ Terms and Conditions; and
    • Comply with applicable legal requirements and industry standards and our policies.

    In addition to the data uses described above, we may use the information collected through cookies and other automated means to uniquely identify the electronic shopping basket you may create on our sites and enable you to retrieve shopping baskets you previously created. We also may use cookies to identify and authenticate visitors.

    We may combine the information we collect with publicly available information and information we receive from our business partners and other third parties. We may use that combined information to enhance and personalize your shopping and browsing experience with us, to communicate with you about products, services and events that may be of interest to you, for other promotional purposes, and for other purposes described in this Privacy Policy.

    We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

    Online Advertising

    In a nutshell, we use standard tracking and delivery technology to serve you relevant advertising. For an explanation of that technology and how to control the tracking, the consumer awareness section of the Digital Advertising Allianceโ€™s website (www.aboutads.info/consumers) provides a good overview.

    In a little further detail (but without limiting the generality of the foregoing), on our sites we may collect information about your online activities to provide advertising about products and services tailored to your individual interests. You may see certain ads on this and other sites because we participate in advertising networks. Ad networks allow us to target our advertising to users through demographic, behavioral and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other methods. The networks use this information to show you advertisements for us and our business partners that are tailored to your individual interests. The information our ad network vendors collect includes information about your visits to websites that participate in the vendorsโ€™ advertising networks, such as the pages or advertisements you have viewed, and the actions you take on the sites. This data collection and ad targeting take place both on our sites and on third-party sites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.

    Information We Share

    We do not disclose personal information about you, except as expressly described in this Privacy Policy. For the sake of emphasis, howsthatpossible will never rent or sell your personal information.

    We may share the personal information we collect with our parent, affiliate and subsidiary companies, ad network vendors and their participants (as discussed above), and other third parties for the purposes described in this Privacy Policy, including to communicate with you about products and services, offers, events and promotions that we believe may be of interest to you. We also may disclose your personal information to our vendors, subcontractors, and business partners, and other third parties who provide services to us. However, they are only permitted to access your information in connection with performing such services and are not authorized by us to use the information for their own benefit.

    We also may disclose information about you

    (i) if we are required to do so by law or legal process (such as a court order)

    (ii) in response to a request by law enforcement authorities,

    or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal or fraudulent activity.

    Credit Card Companies

    Credit card transactions are handled by third party financial institutions and their vendors and contractors who receive credit card numbers and other personal information from us to verify the credit card numbers and process transactions. Although our treatment of this information is governed by this Privacy Policy, the use of your personal information by the third party financial institutions and their vendors and contractors will be subject to their own privacy policies.

    Access and Correction

    You may obtain a copy of certain personal information we maintain about you or update or correct inaccuracies in that information using the online account you may establish on our websites. In addition, if you believe other personal information we maintain about you is inaccurate, you may request that we correct or amend the information by contacting us as indicated in the โ€œHow to Contact Usโ€ section of this Privacy Policy. If we deny an access request, we will notify you of the reasons for the denial.

    Links to Other Websites; Social Media

    To enhance your experience, our websites may include links to other, unaffiliated sites. Those websites will have their own privacy policies that you may wish to review. We have no responsibility for such linked websites or any use of those sites or those sitesโ€™ privacy practices. Our sites may contain links to our presence on various social media platforms. As we do not operate or control such platforms, this Privacy Policy and our Terms of Use do not apply to your use of such platforms. In addition, you should be aware that personal information which you voluntarily include and transmit online in a publicly accessible blog, social network or other social media platform may be viewed and used by others. We are unable to control such uses of your personal information, and by using such services you assume the risk that the personal information provided by you may be viewed and used by third parties.

    How to Unsubscribe from howsthatpossible Emails

    You can unsubscribe from receiving howsthatpossible emails at any time. You can unsubscribe by clicking on the โ€œUnsubscribeโ€ link in the footer of any howsthatpossible email and following the instructions. You can also unsubscribe by clicking on the โ€œUnsubscribeโ€ link on the bottom of the howsthatpossible homepage and following the instructions.

    How We Protect Personal Information

    We maintain administrative, technical and physical safeguards designed to assist us in protecting the personal information we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we use <256-bit Secure Socket Layer (SSL) technology> to protect the security of your online order information. encrypts your order information to protect it from being decoded by anyone other than us. We also limit access to personal information about you to employees or service providers who we believe reasonably need to come into contact with that personal information to provide products or services to you or in order to do their jobs.

    While we implement these and other security measures on our sites, please note that 100% security is not always possible. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective. You play a role in protecting your information as well. Because your password permits access to your personal information, please keep your password secret and do not disclose it to others.

    Childrenโ€™s Privacy

    We are concerned about the privacy of young children. Accordingly, we do not direct our websites to children under the age of thirteen. We require registered users of the site to be at least eighteen years old. If we learn that a user is under eighteen years of age, we will promptly delete any personal information that the individual has provided to us.

    Updates to this Privacy Notice

    This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a notice on our websites to notify you of any significant changes to our Privacy Policy and indicate at the top of the notice when it was most recently updated.

    How to Contact Us

    If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at support(at)howsthatpossiblel(dot)com. You also may write to us at:

    howsthatpossible.
    Attn: Chief Technology Officer
    102 Street and 102 Avenue
    Edmonton, Alberta